Brand reference

The Ironwood & Cedar style guide.

The palette, type, and imagery that make the brand look like itself on every page.

Palette

Pine Ink

#2F3E34

Primary text and the deep bands behind stats and heroes.

Cool Grey

#E5E7EB

Page background. A quiet, cool base that lets cedar and amber warm up.

Warm Surface

#FAF6F0

Cards and panels. The warm off-white of milled cedar.

Weathered Cedar

#6B4A2F

Primary accent. Buttons, links, and the CTA band.

Warm Amber

#C8763C

Secondary accent. Eyebrows, survey marks, and highlights on dark bands.

Type

Typography

Fraunces

Display / headings

Karla

Fraunces sets every display and heading in mixed case for a warm, editorial voice. Karla carries body copy at a comfortable reading size. Three heading tiers, no bespoke fourth size.

Imagery

Imagery direction

Material, close

Lead with the grain. Cedar boards, iron finish, the texture you will live next to. The material is the sell.

Fences in place

Real installs in real Tulsa yards, set to line and squared to grade, not staged stock lots.

Warm, low sun

Shoot in warm, raking light so the pine, cedar, and amber palette reads the way it does at 5 p.m.

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